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Identify Your Ideal Customer Before Implementing Social Media
Knowing your target audience is vital to any social media strategy, which requires identifying your ideal customer in very specific terms. Many businesses try to target anyone who they think may be...
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Pricing Based on Customer Expectations
Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay,...
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Understanding the Value of Your Customers
Most business owners know the average purchase amount they get from their customers (amount of sales divided by the number of purchases), but few bother to understand how much value customers give over...
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Increase Sales by Improving Customer Touchpoints
You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. They most likely will. But there usually are more places that...
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Social Media as a Vital Customer TouchPoint
When you’re thinking about your customer touchpoints, are you considering other ways customers may try to communicate with you or about you? Are your company or products mentioned on social media by...
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Instead of Customers Attract Enthusiasts
Trier (Photo credit: sazbean)Building awareness for your business is a marketing problem. But what if your product was so awesome that everyone told their friends about it? What if your customers were...
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eCommerce Customer-Centric Sites with Great Design
Men Shopping for Clothing Accessories (Photo credit: epSos.de)When your entire business is riding on the success of your website to make sales, you have to go beyond a pretty design. You need a site...
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